Ford Middle East — Annual dealer summit

Ford Middle East needed an annual summit that connected dealers, leadership, and regional partners across UAE, KSA, and the wider GCC — weaving model reveals, training sessions, and cultural moments into one cohesive programme.

Gaila operated as Ford's event partner: producing the main stage for every new model reveal, building breakout sessions for sales and aftersales teams, coordinating bilingual Arabic and English programming for each market, and maintaining a production calendar tied to regional moments (Ramadan, National Day, off-roading season). Success was measured through delegate satisfaction scores, post-event sales pipeline, and dealer engagement metrics.

The outcome: a premium summit experience with consistent regional voice, measurable lifts in dealer engagement, and a production system the in-house team could brief against for the following year.