Case study · Luxury
Oberoi Yachts — Luxury charter launch event
A luxury launch event for Oberoi Yachts — waterfront staging, lifestyle experience design, and an invitation-only evening that converted high-net-worth guests into charter enquiries.
- +58%
- Qualified charter enquiries
- Same day
- Average guest follow-up
Oberoi Yachts needed an event that matched the calibre of the product — a fleet of luxury charters serving Dubai's high-net-worth and inbound luxury market.
Gaila produced a waterfront launch evening with live yacht tours, curated dining on the marina, ambient staging across the fleet, and a tightly managed guest list: personalised invitations for English and Arabic UHNW audiences, valet and concierge logistics, and a same-day broker follow-up system for every qualified enquiry.
The event delivered a steady stream of charter enquiries during the peak season, with a sharper brand presentation on the night and a creative and logistics playbook the team has reused across follow-up activations.
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