Case study · Hospitality
Hospitality Group — Multi-venue gala series
A multi-concept Dubai hospitality group rebuilt their annual gala programme — 3.2x sponsor ROI and a 41% lift in post-event reservations across 5 venues.
- 3.2x
- Sponsor ROI
- +41%
- Post-event reservations
A multi-concept hospitality group operating five venues in DIFC, JBR, and Dubai Marina was struggling with declining attendance at their annual partner galas. Each restaurant was running siloed events, with décor and production handled by separate vendors and reservations tracked by hand.
Gaila became their fractional events team. We consolidated the gala programme under one creative system, built a shared production framework across the five brands, and tied the reservation pipeline into a single post-event follow-up workflow.
Within one gala season, sponsor ROI reached 3.2x, post-event reservations were up 41% across the group, and the leadership team finally had a single dashboard showing attendance, average spend per guest, and venue contribution by location.
More work
Other projects from the studio.
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02 · Case studyA multi-day dealer summit for Ford Middle East across UAE, KSA, and the wider GCC — built around model reveals, leadership sessions, and regional networking.
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03 · Case studyA luxury launch event for Oberoi Yachts — waterfront staging, lifestyle experience design, and an invitation-only evening that converted high-net-worth guests into charter enquiries.
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